B2X Marketing
B2X Marketing diagnoses, plans, executes, and measures to get results moving again.
No pitch, no commitment. We'll tell you what we see.
The Quiet Disruption
Six months ago, things were working. Now the pipeline is thinner, new customers are harder to win, and you can't point to what went wrong.
You haven't changed what you're doing. But buyer behavior has shifted underneath you. AI changed how buyers discover, evaluate, and choose vendors. The strategies that built your business are quietly becoming invisible.
Cold outreach stopped landing. Your content isn't surfacing. The referrals slowed. And the competitors you never worried about are somehow showing up first.
This isn't a bad quarter. It's a structural shift. And the businesses that figure it out first are building visibility that compounds over time.
How It Works
We figure out what changed and why your results shifted. No assumptions, no jumping to tactics. Diagnosis before prescription.
We define the strategy and set priorities so every action and every dollar has a clear purpose behind it.
Execute, measure, and adjust. Tracking what matters to your business — pipeline, revenue, growth.
What We Do
B2X delivers a fractional marketing department — strategy, planning, execution, and performance tracking under one roof. Clients pick what they need; we build the rest as they grow.
Assess what exists or build from scratch. SWOT analysis, market research, competitive positioning, and a clear strategic direction.
SEO, AEO, GEO, email marketing, outbound, social media, marketing automation, analytics, and reporting.
Quality content at scale. From ideation through research, writing, editing, SEO optimization, and publishing.
AI-powered newsletter creation and management. Curation, writing, production, and publishing.
Strategic ad management. Campaign strategy, setup, management, and optimization across platforms.
Conversion-ready digital properties. Landing pages and websites built to serve your marketing strategy.
Why B2X
Marketing Leadership + AI/Tech
20+ years across P&G, General Mills, Kellogg, and Mondelez. Built B2X's AI-powered operational infrastructure. Duke MBA, Computer Engineer from USB.
Strategy, Consulting + Delivery
20+ years across P&G, Booz Allen Hamilton, Empresas Polar, and NXTP. Built BI and Market Intelligence departments from scratch. Duke MBA, Kellogg Executive Program.
Ready to Talk?
No pitch, no commitment. We'll tell you what we see. Schedule a diagnostic call, or start with our free self-assessment to see where you stand.