Frequently Asked Questions

We operate as your fractional marketing department. That means strategy, planning, execution, and performance tracking, the full marketing function, delivered by our team instead of an in-house hire or an agency. We diagnose first, then build the plan, then execute and measure. The scope depends on what you need.

The same people who set the strategy. Luis and Esther lead every engagement directly. There is no hand-off to a junior team. AI handles the production-intensive work (research, content drafts, data analysis), but the strategic direction, the decisions, and the quality control come from us.

A full-time hire costs a salary, benefits, and overhead, whether there is enough strategic work to fill the week or not. And the budget that can afford a single hire rarely buys the breadth of experience needed to set the direction and execute across channels. With B2X Marketing, you get a full marketing function without building one. You pay for the capacity you use.

Most agencies separate thinking from doing. The senior team pitches, the junior team executes. You pay senior rates, but the day-to-day work is done by people still learning. At B2X Marketing, strategy and execution are the same team. No account managers relaying messages. No black box.

Freelancers execute. They can write, design, or run ads. What they typically cannot do is tell you whether you should be writing, designing, or running ads in the first place, or connect those activities to a strategy that drives business results. B2X Marketing starts with the strategy and connects every action to a purpose.

It is a 45-minute conversation about your situation. We will ask about your business, your marketing, and what you are seeing in your results. Then we will tell you what we see: what is working, what is not, and where the biggest gaps are. No pitch, no commitment. You walk away with clarity whether we work together or not.

If there is a fit, the next step is a marketing assessment, a paid engagement where we do an objective review of your current marketing. What is working, what is broken, and what to do about it. Delivered as a written report. Think of it as a second opinion on your marketing, with specific recommendations. From there, if it makes sense for both sides, we move into an ongoing engagement.

No. There is no long-term lock-in. Engagements are month-to-month, and the scope can scale up or down as your situation changes. We earn the relationship every month.

It depends on the scope. We price based on the capacity and capabilities you need, not a fixed package. A typical ongoing engagement runs in the range of a few thousand dollars a month, which is a fraction of what a full-time marketing hire or a mid-tier agency would cost. The marketing assessment is a standalone engagement at a lower price point, designed to give you clarity before making a bigger commitment.

We are probably not the right fit. B2X Marketing starts with diagnosis and strategy. If you already know exactly what to do and just need hands to do it, there are good freelancers and agencies for that. We are built for the situation where the direction itself is the problem, where doing more of the same is not working and you need someone to figure out what changed before spending another dollar on execution.

AI handles the work that used to take weeks: market research, content production, competitive analysis, data reporting. That is how we deliver senior-level work at a price point that makes sense for SMBs. But the AI does not make the decisions. Every recommendation, every strategy, every piece of client-facing work is directed and reviewed by the founding team. The AI multiplies the thinking. It does not replace it.

Yes. Transparency is a core value, not a talking point. You will see the process, the data, the tools, and the reasoning behind every recommendation. We report in plain language, no jargon, no vanity metrics. If something is not working, we will say so. If we cannot attribute a result with confidence, we will say that too.

B2X Marketing serves B2B companies, typically service businesses, technology firms, and companies selling to US-based buyers. Our sweet spot is businesses between $2M and $25M in revenue that have outgrown their current marketing approach but have not reached the scale where a full in-house team makes financial sense.

Our founding team is based in the US and Argentina. We work remotely with clients across the US and with Latin American companies that serve US markets.